Zapier

Pricing: Free Trial

Is Zapier a CRM?

Zapier is not a CRM. Instead, it's an automation tool that helps your different apps work together without any coding. Think of it like a behind-the-scenes helper that moves info and triggers actions between apps automatically—so you don’t have to do the repetitive stuff yourself.

What exactly does Zapier do?

You create "Zaps," which are workflows made of triggers and actions. For example, if you get an email in Gmail (that's the trigger), Zapier can add that info to a Google Sheet or send a Slack message (those are the actions). You can connect over 7,000 apps this way.

You can build simple or complex workflows with multiple steps. Want different results depending on conditions? Zapier lets you add filters and branching paths so your automation acts differently when needed. Plus, it can format data, schedule things for specific times, and even use webhooks to connect apps that aren’t officially supported.

Key Features of Zapier:

AI Workflows that combine AI with your normal apps.

Custom AI Agents that can run tasks across your app stack.

AI Chatbots that answer customer questions instantly.

Canvas, which helps you visually map out and build full automation systems with AI.